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Obioma Tochi Joy

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Review Open access Oct 2026

HOUSEHOLD PURCHASE DETERMINANTS AND PATRONAGE OF CONSUMER GOODS IN IBADAN, OYO STATE, NIGERIA

This study focused on household purchase determinants and patronage of consumer goods in Ibadan, Oyo State, Nigeria. The study was carried out to identify the major factors influencing purchase behavior within the family. Survey research design was used and questionnaire served as the instrument for data collection. Th...

Gbemisola David Olusola, Obioma Tochi Joy · 0 citations

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