Under conditions of rapid technological transformation, market volatility, and high information asymmetry, the success of innovative ventures increasingly depends on individual behavioral capabilities rather than solely on technical knowledge. In modern innovation ecosystems, founders must navigate complex networks, en...
Nadia Pylypiv, Y. Tsizhma, O. Tsizhma· Business Navigator· 0 citations
The article advances the theoretical and methodological foundations of strategic management of individualised employee motivation and proposes the concept of strategic motivational architecture. The study responds to the declining effectiveness of uniform incentive systems under digital transformation, hybrid employmen...
Nadia Pylypiv, Y. Tsizhma, O. Tsizhma· Economics and Management· 0 citations
Modern organizational environments are characterized by instability, complexity, and unpredictability, reflected in the concepts of VUCA and BANI. Traditional strategic management approaches based on long-term planning are losing effectiveness, necessitating adaptive models, particularly Agile methodologies and the the...
N. Nazarov, S. Bataiev, Olga Goloven et al.· Revista Cultura Científica· 0 citations
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