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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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O. Tkachenko

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Open access Sep 2026

A DATA-DRIVEN APPROACH TO EVALUATING THE EFFECTIVENESS OF DIGITAL MARKETING IN CREATIVE INDUSTRIES

The article explores the theoretical and methodological principles of applying a data-driven approach to assessing the effectiveness of digital marketing in creative industries in the context of the digital transformation of the economy. It is substantiated that the growth of digital data, the development of digital co...

Iryna Lorvi, O. Tkachenko, Yaroslav Lelych · 0 citations

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