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О. М. Лисенко

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#generative ai Open access Aug 2026

ТРАНСФОРМАЦІЯ МІЖНАРОДНИХ МАРКЕТИНГОВИХ СТРАТЕГІЙ ПІД ВПЛИВОМ ГЕНЕРАТИВНОГО ШТУЧНОГО ІНТЕЛЕКТУ

The findings indicate that the adoption of generative AI improves the effectiveness of international marketing research, accelerates managerial decision-making, and strengthens enterprises' ability to adapt to changes in the global competitive environment.

О. А. Сергієнко, О. М. Лисенко · Black Sea Economic Studies · 0 citations