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Author

Nur Kholis Masrukhin

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Open access Sep 2026

Entrepreneurial Orientation and Circular Economy Adoption: A Pathway Toward Sustainable Competitive Advantage

This study investigates the relationship between entrepreneurial orientation, circular economy adoption, and sustainable competitive advantage among small and medium enterprises (SMEs) in Semarang. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a sample of 3...

Moh Faizin, Nur Kholis Masrukhin · 0 citations

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