Exploring ChatGPT as a Consumer Decision Tool for Restaurant Selection in Indonesia
The growing use of artificial intelligence in consumer decision-making has changed the way consumers search for, evaluate, and purchase hospitality services. In Jakarta, where dining options are diverse and highly competitive, this study examines how trust and social influence shape consumers' decisions to use ChatGPT...
Alda Chairani, Aditya Putra, Tiurida Lily Anita et al.
· Advances in computational in... · 0 citations