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Author

Nur Azizah

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Review Open access Jul 2026

Analisis Sentimen Ulasan Aplikasi Lazada dengan Metode Naive Bayes dan Random Forest

This study aims to analyze public opinion toward the Lazada application using a data mining–based sentiment analysis approach by combining user ratings and sentiment lexicons in the labeling process, and provides useful insights for improving e-commerce service quality based on user feedback.

M. Rizal, Nur Azizah, Firman Jaya · 0 citations

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