Pengaruh Kualitas Pelayanan dan Customer Review Terhadap Kepuasan Pelanggan pada UMKM OctopusShop di TikTok Shop
The rapid development of e-commerce and social commerce has encouraged Micro, Small, and Medium Enterprises (MSMEs) to improve service quality and manage customer reviews as part of strategies for enhancing customer satisfaction. This study aims to analyze the effect of service quality and customer reviews on customer...