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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Norfazlina Ghazali

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Open access 2026

Driving Digital Adoption: A Conceptual Framework for Artificial Intelligence (AI) Integration in Small and Medium Enterprises (SMEs)

An extended theoretical framework that integrates AI-specific trustworthiness and organizational digital maturity as contingency mechanisms is proposed and offers actionable directives for policymakers and business managers seeking to accelerate digital maturity.

Nor Fazalina Salleh, N. H. Asnawi, Norfazlina Ghazali et al. · 0 citations

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