Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Noptanit Chotisarn

View on Semantic Scholar

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Sep 2026

Building Trust, Triggering Skepticism: An ADO–TCM Systematic Review of Green Signaling in Hospitality Marketing

As hospitality firms increasingly use sustainability signals to attract guests, those signals can both build green trust and trigger skepticism about greenwashing. This review examines how this trust–skepticism dynamic shapes consumer decision-making and addresses the absence of a hospitality-specific synthesis that tr...

Pinyapat Muneekaew, Noptanit Chotisarn, Thadathibesra Phuthong · 0 citations
Review Open access Sep 2026

Deciding Under Uncertainty: A Systematic Review and Integrated Theories–Contexts–Methods and Antecedents– Decisions–Outcomes Framework of Artificial Intelligence-Driven Decision-Making in Small and Medium-Sized Enterprises

significant knowledge gaps remain regarding how small and medium-sized enterprises (SMEs) leverage AI under volatile business conditions. This study systematically reviews AI-driven decision-making in SMEs operating under environmental uncertainty. Following the Scientific Procedures and Rationales for Systematic Liter...

Omar Picone Chiodo, Mazumder Sita, Noptanit Chotisarn et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.