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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Nofiar Nofiar

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Open access Oct 2026

Brand Image and Digital Advertising as Determinants of Consumer Purchase Intention

A decrease in sales combined with shifting consumer perceptions within the dishwashing liquid market signals the importance of studying what factors might determine purchase intention. This study focuses on assessing how Brand Image and Digital Advertising shape Consumer Purchase Intention for Sunlight products. The in...

Ahmad Yusup, Nofiar Nofiar · 0 citations

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