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Author

Nithima Yuenyong

2 papers indexed here

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Open access Aug 2026

Determinants of entrepreneurial intentions of private university students in Thailand

The growing interest in student entrepreneurship, research has yet to comprehensively examine both internal and external determinants of startup intentions among private university undergraduates in Thailand, a context shaped by rapid digital transformation and national innovation priorities. This study investigates th...

Nithima Yuenyong, Tanpat Kraiwanit, Ekaphot Congkrarian · 0 citations
Open access Aug 2026

Digital business strategies and institutional performance in shaping graduate enrollment decisions: Insights from private universities in an emerging economy

Private universities increasingly operate as business-oriented organizations, strategically leveraging digital business strategies to compete for students, enhance institutional performance, and achieve financial sustainability while maintaining academic quality (Luckyardi et al., 2024). This study explores graduate en...

Rattawut Nivornusit, Pongsakorn Limna, Yarnaphat Shaengchart et al. · 0 citations

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