Ninuk Solikhah Akhiroh

Exploring Uses and Gratification Theory in the Context of Social Media: Understanding Users’ Motivation, Engagement, and Satisfaction

Aim of the Study: This study applies uses and gratifications theory to examine why young social media users participate, how they engage with content and other people, and how those experiences relate to satisfaction when their ideas are acknowledged. It distinguishes motivations from engagement and from a specific int...