Nikma Yucha

Escalate: Economics and Business

The Influence of Storytelling Marketing, Content Quality, and Influencer Credibility on Purchase Decision[EJ1.1] Through Purchase Intention as an Intervening Variable on Time Phoria Products by a [o2.1]Dosen Kecantikan

This research is motivated by the increasingly important role of influencers in marketing cosmetic products through social media, particularly for relatively new brands such as Time Phoria. This study aims to analyze the influence of storytelling marketing, content quality, and influencer credibility on purchase intent...

Escalate: Economics and Business

The Influence of Influencer Endorsement, Content Marketing, and Brand Ambassador on Purchase Decisions Through Brand Trust As An Intervening Variable For Bromen_Id Products in Surabaya

This study is motivated by the importance of digital marketing strategies in building consumer trust and encouraging purchase decisions for men's skincare products. The study aims to analyze the effects of Influencer Endorsement, Content Marketing, and Brand Ambassador on Purchase Decisions through Brand Trust as an in...

The Influence of Influencer Credibility, User-Generated Content, and Online Customer Reviews on Purchase Decisions Through Purchase Intention as an Intervening Variable Among Jasmine Jilbab Consumers in Sidoarjo (Case Study: Consumers of Jasmine Jilbab in

This study aims to analyze the influence of Influencer Credibility, User-Generated Content (UGC), and Online Customer Reviews (OCR) on Purchase Decisions through Purchase Intention as an intervening variable among Jasmine Jilbab consumers in Sidoarjo. This research employed a quantitative approach using a survey method...