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Author

Nikita Hans

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Review Open access Jul 2026

Artificial Scarcity in the Age of AI: How Drop Culture and AI-Generated Influencers Are Reshaping Brand Value, Consumer Trust, and Digital Engagement

This study examines the combined influence of artificial scarcity strategies and AI-generated influencers on consumer behavior in digital marketing. As brands increasingly use limited-edition releases, drop culture, personalized algorithms, and virtual influencers, consumer perceptions of value, trust, and engagement a...

Nikita Hans · 0 citations

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