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Nijat Ahmadli

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Review Open access Oct 2026

TRUST, CONSUMER RISK AND INSTITUTIONAL RELIABILITY IN E-COMMERCE DEVELOPMENT: EVIDENCE AND POLICY IMPLICATIONS FOR AZERBAIJAN

The expansion of digital payments has lowered one practical barrier to electronic commerce in Azerbaijan, but access to payment technology does not by itself create durable online-market participation. This article examines how consumer trust, perceived risk and institutional reliability shape the conversion of digital...

N. Ahmadli · 0 citations

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