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Nhân Trọng Phan

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Review Open access Aug 2026

CONSUMER RESISTANCE TO AI ADVERTISING: INSIGHTS FROM BIBLIOMETRIC MAPPING AND SYSTEMATIC REVIEW

The rapid diffusion of artificial intelligence (AI) in advertising has attracted increasing scholarly attention, largely centered on consumer acceptance, effectiveness, and personalization. However, emerging research suggests that AI-driven advertising can also provoke consumer resistance due to concerns over manipulat...

Nhân Trọng Phan, Ho Truc · 0 citations

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