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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Nerantzoula Sevaslidou

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Open access Sep 2026

Artificial Intelligence for Personalized Marketing in Digital Learning Platforms: Trade-Offs Across Neighborhood, Behaviorally Segmented, and Neural Recommender Models

Artificial intelligence (AI) recommender systems operationalize personalized marketing by transforming behavioral data into individualized choice architectures, yet greater model complexity or personalization granularity need not improve every service objective. This study compares population-level item-neighborhood re...

Nerantzoula Sevaslidou, Eugenia Papaioannou, K. Assimakopoulos et al. · 0 citations

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