Open access
Aug 2026
Reverse Communication Cascades and Reputational Adjacency: How Platform-Mediated Business Communication Inverts CEO Sensegiving in Technology Disruption Lessons from DeepSeek R1 Release
The study introduces reputational adjacency to describe a crisis-like condition in which reputational pressure on a firm arises from a competitor’s technological success rather than organisational failure.
R. K. Gupta, V. Vohra, Neerja Pande
· International Journal of Bus... · 0 citations