Nazuwa Rizki Amalia

Factors Influencing “Antam gold bullion” Investment Decision Among Gen Z in Jakarta with Financial Behavior as a Moderating Variable

As access to financial information becomes increasingly convenient, Generation Z has grown more engaged in investment activities, with Antam gold bullion standing out as one of the most sought-after instruments—largely owing to its perceived price stability and its role as a hedge asset. This study sets out to examine...