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Наталія Лемещенко

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Open access Oct 2026

SPECIALIZED METHODS OF CONDUCTING MARKETING RESEARCH IN THE CONTEXT OF DIGITAL MARKET TRANSFORMATION: THEORETICAL AND APPLIED ASPECTS

It is determined that the digitalization of marketing research contributes to increasing the accuracy of analytical results, reducing information processing time, and creating conditions for predictive and prescriptive modeling of market processes.

T. Paianok, A. Savchenko, Наталія Лемещенко · Scientific Notes of Taurida... · 0 citations