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Author

Nandang Komara

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2 papers indexed here

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Review Open access Sep 2026

Pengaruh Kualitas Pelayanan dan Customer Review Terhadap Kepuasan Pelanggan pada UMKM OctopusShop di TikTok Shop

The rapid development of e-commerce and social commerce has encouraged Micro, Small, and Medium Enterprises (MSMEs) to improve service quality and manage customer reviews as part of strategies for enhancing customer satisfaction. This study aims to analyze the effect of service quality and customer reviews on customer...

Novia Syahrani, Nandang Komara · 0 citations
Review Open access Oct 2026

Influencer credibility and halal identity on purchase intention: The role of brand engagement and digital religious expression

This study investigates the effect of influencer credibility on purchase intention, with brand engagement as a mediating variable and digital religious expression as a contextual factor. Drawing on the Theory of Planned Behaviour (TPB), this research seeks to explain how trust in social media influencers influences con...

Nandang Komara, M. Syafei, U. Narimawati · 0 citations

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