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Nagendra Marisetty

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Review Open access 2025

THE ROLE OF SOCIAL MEDIA IN SHAPING CONSUMER CHOICES AND SOCIAL INTERACTIONS AMONG BANGALORE'S MILLENNIAL POPULATION-A REVIEW

The rapid penetration of digital technologies and the rise of interactive platforms have positioned social media as a powerful force influencing consumer decisions and shaping social interactions, particularly among millennials. In Bangalore, a city characterized by its vibrant youth demographic and technological advan...

Nagendra Marisetty · 1 citation

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