Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Nadia Nasir

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

The Impact of Emotional and Rational Advertising Appeals on Brand Loyalty: A Mediated Moderation Analysis

This study investigates the impact of emotional and rational advertising appeals on brand loyalty in Pakistan’s communication sector, focusing on the mediating roles of perceived value and brand trust and the moderating effect of brand authenticity. Guided by the Elaboration Likelihood Model (ELM), the research adopts...

Muhammad Shafqat Rasool, Muhammad Zia Aslam, Nadia Nasir · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.