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Author

Nader Al-Radad

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Open access Sep 2026

Visual Language in Digital Advertising: A Comparative Analysis of Luxury Automotive Brands on Social Media

Objectives: This study investigated the role of visual language strategies used in digital video advertisements and their influence on consumers of luxury automotive brands. It focused on the visual strategies employed in Facebook video advertisements by Mercedes-Benz Jordan and BMW Jordan. Methods: The study analyzed...

A. Aljalabneh, Nader Al-Radad · 0 citations

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