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Author

Nabeel Rehman

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Jul 2026

Understanding Green Purchase Intentions Through Nostalgia and AI ‐Enabled Personalized Consumer Experiences

In a technologically changing consumer behavior, it has never been more important to learn how artificial intelligence (AI) affects the purchase of green products triggered by emotions and nostalgic stimuli. This paper focuses on how nostalgia proneness and cues, artificial intelligence‐based individualized experienc...

Nabeel Rehman, Asad Abbas Jaffari, Maria Palazzo · 0 citations

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