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N. Vasazhenko

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Review Open access Aug 2026

DIGITAL TRUST AS A FACTOR IN CONSUMER CHOICE AND THE ECONOMIC PERFORMANCE OF E-COMMERCE

This article examines digital trust as a comprehensive factor influencing consumer choice and the economic performance of e-commerce. The aim of the study is to identify the economic nature of digital trust, its structural components, and psychological determinants, as well as to systematize the channels through which...

N. Vasazhenko · 0 citations

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