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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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N. Do

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Review Open access Aug 2026

ADOPTION OF ARTIFICIAL INTELLIGENCE BY ACCOUNTING EMPLOYEES AT SMALL AND MEDIUM-SIZED ENTERPRISES IN HO CHI MINH CITY: THE MEDIATING ROLE OF TRUST IN AI

It is established that trust serves as a critical psychological mechanism for translating technological perceptions into concrete adoption behaviors and managers should prioritize building transparent systems and framing artificial intelligence as a tool for risk mitigation to ensure successful technology integration i...

T. Hoang, N. Do, H. Nguyen et al. · 0 citations

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