Digital Marketing and Household Purchase Intention for Solar Energy Systems: Case of Uasin Gishu County, Kenya
The transition towards renewable energy increasingly depends on effective communication that can convert household awareness into purchase intention. This study examined the relationship between digital marketing and household purchase intention for solar energy systems in Uasin Gishu County, Kenya. Guided by the Theor...
Hillary Chepkwony, Ronald Bonuke, Lucy Rono et al.
· Asian Journal of Economics B... · 0 citations