Mulyana Tulistinato

Pengaruh Persepsi Harga dan Inovasi Produk terhadap Minat Beli Konsumen pada Usaha Mikro Kerupuk Kulit Bapak Nana Paseh Kota Tasikmalaya

This study analyzes the effects of price perception and product innovation on consumer purchase intention at Bapak Nana’s Micro-Scale Skin Cracker Enterprise in Paseh, Tasikmalaya City. The researchers used a quantitative approach with a survey involving 100 consumers selected using the Lemeshow formula and simple rand...