Open access
Jul 2026
Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities
The study found that all three parameters of the AI focused digital business strategy influenced the financial success of manufacturing companies; the biggest influences were from the development and resource parameters.
A. Aljumah, M. Nuseir, G. El-Refae et al.
· Discover Sustainability · 0 citations