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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Muhammad Zia Aslam

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2 papers indexed here

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Oct 2026

Microfoundations of innovation: employee dynamic capabilities and organizational innovation performance in software house

In today's rapidly evolving technological environment, software firms face increasing pressure to innovate and sustain competitive advantage. Grounded in Dynamic Capabilities Theory and a multilevel perspective, this study examines how employee-level capabilities contribute to organizational innovation performance...

Muhammad Usman Siddqiue, A. ur Rehman, Muhammad Zia Aslam et al. · 0 citations
Open access Sep 2026

The Impact of Emotional and Rational Advertising Appeals on Brand Loyalty: A Mediated Moderation Analysis

This study investigates the impact of emotional and rational advertising appeals on brand loyalty in Pakistan’s communication sector, focusing on the mediating roles of perceived value and brand trust and the moderating effect of brand authenticity. Guided by the Elaboration Likelihood Model (ELM), the research adopts...

Muhammad Shafqat Rasool, Muhammad Zia Aslam, Nadia Nasir · 0 citations

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