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Author

Muhammad Saifurrahman

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Review Open access Aug 2026

The Effects of Supply Chain Flexibility on Customer Responsiveness: the Mediating Role of Digitalization and Innovation Orientation

This study aims at exploring the mediating role of digitalization and innovation orientation in examining the impact of Supply Chain Flexibility dimensions on Customer Responsiveness. The study adopts the existing concept of flexibility in the supply chain, and adds the construct of digitalization to the model and real...

Muhammad Saifurrahman, Hammad Zafar, Syeda Sabahat · 0 citations

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