Muhamad Amir Ariandi

Customer Satisfaction as a Mediating Factor in QRIS Repurchase Intention: Evidence from Culinary MSME Consumers in Samarinda

The increasing adoption of QRIS payment in Indonesia has transformed consumer transaction behavior, particularly in culinary micro, small, and medium enterprises. However, understanding the factors that encourage consumers to reuse QRIS payment remains important, as repeated usage is not only determined by technologica...