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Muh. Ma'ruf Idris

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Open access Sep 2026

From Omnichannel Shopping Experience to Purchase Decision Among Indonesian Consumers : A Moderated Mediation Model

This study investigates how omnichannel shopping experience and digital engagement influence purchase decisions by incorporating trust as a mediator and perceived data security as a moderator. Drawing on the Stimulus–Organism–Response (S-O-R) framework, digital engagement and shopping experience are conceptualized as e...

Nurjannah Nurjannah, Syamsul Ridjal, Muh. Ma'ruf Idris et al. · 0 citations

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