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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Morgan van den Berg

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#generative ai Oct 2026

Parasitic generative AI: how technologies feed on PR professionals' vulnerabilities

Purpose As artificial intelligence (AI), particularly Generative AI (GenAI), has been rapidly adopted in the public relations (PR) industry, it has prompted discussions about opportunities and challenges. Yet, how frontline PR professionals experience such rapid changes and how these changes affect their well-being are...

Chuqing Dong, Morgan van den Berg · 0 citations

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