Open access
Jul 2026
Assembling Engagement With Autonomy and Language ‐ A Neuroscientific Case Study With Digital Companions
Results show that greater user autonomy and participatory linguistic styles significantly enhance engagement, whereas authoritative language reduces it, emphasizing the importance of designing DCs that empower users and create authentic connections.
Aitor Ezker‐Galech, Raquel Chocarro, Mónica Cortiñas et al.
· Psychology & Marketing · 0 citations