A system dynamics approach to sustainable monetization in digital platforms: balancing advertising and user retention in mobile gaming
Abstract The rapid growth of digital platforms, particularly in mobile gaming, has created a fundamental business dilemma: how to balance advertising-based monetization with the preservation of long-term user engagement. This study employs a system dynamics simulation, calibrated against industry benchmark dynamic patt...
Mostafa Jafari, Mahshidsadat Makki, Mohammadreza Parsanejad
· Future Business Journal · 0 citations