Artificial intelligence (AI) is transforming marketing management by enabling data-driven decision-making, personalization, automation, and intelligent digital search. However, technological capability alone does not necessarily establish consumer relationships or sustainable competitive advantage in contemporary digit...
Andriya Risdwiyanto, Anis Marjukah, Saling Saling et al.· Journal of Social Science an...· 0 citations
Digital transformation has increasingly reshaped how business organizations design, deliver, and manage services, while simultaneously influencing customer evaluations and long-term relationships. This study aims to critically analyze the impact of digital transformation on service quality and customer loyalty in busin...
Ade Jaya Sutisna, Ridha Chairunissa, O. Perwira et al.· Journal of Social Science an...· 0 citations
The study concludes that combining AI, ML, and SHRM enables organizations to proactively manage financial uncertainty, improve crisis preparedness, and achieve long-term corporate financial stability in an increasingly dynamic business environment.
Haris Aulia Rahman, Ardilla Ayu Kirana, Moh. Sholeh et al.· Mandalika Journal of Busines...· 0 citations
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