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Ming-Ming-Ming-Jiang-Jiang-Jiang-Na-Na-Na-Ye-Ye-Ye Xu

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Open access Oct 2026

The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment

Artificial intelligence provides new approaches for smart product–service systems. As such, an increasing number of service-oriented manufacturing enterprises are leveraging artificial intelligence (AI) to achieve value co-creation with customers. In the process of intelligently matching additional services to products...

Mei-Na Zhao, Ming-Ming-Ming-Jiang-Jiang-Jiang-Na-Na-Na-Ye-Ye-Ye Xu · 0 citations

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