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Review Open access Sep 2026

Analysis of Bird Composition and Diversity in Longpao Yangtze River Provincial Wetland Park, China

Wetlands support biodiversity and hydrological regulation; bird communities are sensitive indicators of environmental change. However, evidence linking bird-community patterns to restoration remains limited in the lower Yangtze floodplain wetlands. We aimed to characterize bird-community composition and spatiotemporal...

Min Xu, Hao-Miao Tao, Jing-Lan Ye et al. · 0 citations
Open access Sep 2026

How Virtual Influencers Shape Consumers’ Green Purchase Intention Among Chinese Consumers: Evidence from PLS-SEM and fsQCA

Virtual influencers have emerged as an important marketing tool in social commerce and digital consumer engagement. However, limited research has examined how virtual influencer characteristics shape consumers’ green purchase intention through underlying emotional and relational mechanisms. Drawing upon Parasocial Inte...

Xin Ma, Min Xu, Lu-Yun Huang et al. · 0 citations

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