Michael Rifa'ie

#explainable ai Review Open access Sep 2026

Investigating How AI Ethics Shape Perceived Advertising Credibility, Consumer Trust, and Purchase Decisions: A Systematic Literature Review

Abstract—The increasing use of Artificial Intelligence (AI) in digital advertising has created a new opportunity for businesses while also raising ethical concerns related to privacy, transparency, authenticity, manipulation, and algorithmic bias. These ethical issues may influence how consumers perceive advertising cr...

Alesia Belina Saftiri, Michael Rifa'ie, Leonie et al. · Zenodo (CERN European Organi... · 0 citations

#generative ai Review Open access Sep 2026

Investigating Consumer Trust Toward AI-Generated Marketing Content and Its Impact on Consumer Behavior: A Systematic Literature Review

Abstract—The growing usage of AI-generated content in marketing highlights the need of understanding consumer trust and its impact on purchase intention and decision. This study examines how consumers develop trust in AI-generated marketing content and how it influences their behavior. A Systematic Literature Review (S...

Alesia Belina Safitri, Leonie, Michael Rifa'ie et al. · Zenodo (CERN European Organi... · 0 citations

#artificial intelligence Review Open access Sep 2026

Investigating How AI Ethics Shape Perceived Advertising Credibility, Consumer Trust, and Purchase Decisions: A Systematic Literature Review

Abstract—The increasing use of Artificial Intelligence (AI) in digital advertising has created a new opportunity for businesses while also raising ethical concerns related to privacy, transparency, authenticity, manipulation, and algorithmic bias. These ethical issues may influence how consumers perceive advertising cr...

Alesia Belina Saftiri, Michael Rifa'ie, Leonie et al. · Zenodo (CERN European Organi... · 0 citations