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Micah B. Harper

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Review Open access Sep 2026

Calibrating Professional Discretion in Artificial Intelligence-Supported Business-to-Business Selling

Abstract Artificial intelligence (AI) is becoming increasingly embedded in business-to-business (B2B) sales through applications such as lead scoring, forecasting, message generation, meeting summaries, customer relationship management, and next-best-action recommendations. Although these systems can improve speed and...

Garrett Hart, D. Burrell, Freddy Valle et al. · 0 citations

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