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Author

Mehdi Zakipour

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Open access 2025

Identification of Key Components of Smart Customer Relationship Management in Small and Medium-Sized Enterprises Using Artificial Intelligence: A Thematic Analysis Approach

The objective of this study was to design and explain a marketing ambidexterity maturity model emphasizing the balance between exploratory and exploitative marketing activities in Iran’s telecommunications industry. This applied study employed a qualitative approach using grounded theory based on the Strauss and Corbin...

Foroozan Sharififar, Manouchehr Niknam, Mehdi Zakipour · 0 citations

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