Mitigating Privacy Tension: The Role of Active Privacy Transparency in Privacy Granting, Trust Decline, and Negative Word-of-Mouth
Transparency—or lack thereof—in privacy practices is a growing privacy concern for users, firms, and policymakers. Despite its importance, privacy transparency suffers from divergent conceptualizations in prior literature and is often passively implemented in practice, making it ineffective and illusory for users. More...