Author

Marta Trales

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#large language models Open access Oct 2026

In Silico Advertising Tests

This research examines whether large language model agents can produce analytically useful evidence for advertising testing when treated as synthetic respondents rather than as substitutes for human consumers. We report an in-silico comparative post-test of two television advertisements in the French telecommunications...

Marta Trales, Guillaume Hochard, Christophe Benavent · 0 citations