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Author

Marlin Putri

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Review Open access Sep 2026

DETERMINANTS OF ORGANIC FOOD PURCHASE INTENTION: EVIDENCE FROM PAYAKUMBUH CITY

Purpose: This study examines whether functional value quality, social norms, consumer innovativeness, green trust, health benefits, convenience and availability, and organic knowledge predict organic food purchase intention among consumers in Payakumbuh City, Indonesia. Design/methodology/approach: A quantitative expla...

Andika Mahaputra, Marlin Putri · 0 citations

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