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Mario-Alberto Salazar-Altamirano

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Open access Sep 2026

Transparency, trust and happiness in chatbot adoption: a multigender analysis from the digital service innovation perspective

This study examines how technological transparency influences trust, happiness and the intention to use chatbots in digital service environments, integrating perspectives from digital service innovation (DSI) and service-dominant logic (SDL). It additionally analyses gender-based differences to understand perceptua...

Mario-Alberto Salazar-Altamirano, Orlando Josué Martínez-Arvizu, Araceli Galiano-Coronil et al. · 0 citations

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