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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Mariam Berkatsashvili

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Open access Sep 2026

Artificial Intelligence Adoption in Established Women-Led SMEs: A Multiple-Case Study of Competencies, Barriers, and Business Process Applications

Artificial intelligence (AI) is increasingly acknowledged as a strategic asset for enhancing innovation and competitiveness among small and medium-sized enterprises (SMEs). Nevertheless, limited research has focused on the experiences of women entrepreneurs regarding AI adoption within established SMEs, particularly in...

Juan Martín Ireta-Sánchez, Mariam Berkatsashvili · 0 citations

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