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Author

Maria Leonor Ferreira

2 papers indexed here

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Review Open access 2026

Co-Branding as a Driver of Technological and Market Innovation: Case Study of Apple and Nike

This paper examines how co-branding can function as a catalyst for technological and market innovation, using the long-term strategic partnership between Apple and Nike as a case study. The Apple–Nike alliance was selected because it represents one of the most enduring, influential, and multidimensional co-branding col...

Z. Peredy, Iara Rocha, Mafalda Oliveira et al. · 0 citations
Review Aug 2026

Systemic challenges, adaptive strategies and entrepreneurial archetypes of women entrepreneurs in developing countries

In developing countries, women's entrepreneurship plays a crucial role in poverty alleviation, economic development and social empowerment, yet it remains constrained by structural and gendered barriers. This study analyzes empirical insights to provide an integrated, dynamic understanding of the challenges faced b...

Maria Leonor Ferreira, Antonio C. Moreira · 0 citations

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